Have you ever noticed how some businesses always seem to appear on the first page of search engine results? From the outside looking in, it might feel like they own the place while their competitors play a virtual hide-and-seek game where the “seeker” never “finds.”
If the latter example sounds familiar, take heed – your business doesn’t have to linger in the online shadows.
And it doesn’t mean your competitor is better than you. The chances are good they tapped into search engine optimization, or SEO tactics, to help them appear in the top results.