Project: Keap Automation
$670K In Sales
The Goal:
We spent an entire year consulting with Splat Inc. in conjunction with Moskowitz LLP’s account to increase lead generation through organic and paid tactics. By combining our efforts and implementing KEAP CRM to support automation and pipeline reporting, we achieved great things.
Muti-Channel Strategy Included:
- Paid Search
- YouTube
- Podcast
- Social Amplification
- SEO
- Installation of Chat
- Installation and Training of
- Keap CRM and Automation
The Result:
- A fully customized automation program built out in Keap
- Training for sales center
- Increase of $670K in Sales Revenue
Working with Andrea is a dream come true. I have worked with her professionally for quite some time now and am still consistently amazed by her organization and execution but also with her ability to distill information and provide valuable insights whether it be tax law, the business of law, consumer user experience, and traditional digital marketing. She is an absolute gem to work with and I consider her to be a trusted advisor.
150% Increase in Goal Conversions
Project: SEO + National Rankings
The Goal:
Moskowitz, LLP has been a tax law firm client of ours since 2017. In the fall of 2020, we began fine-tuning the firm’s content strategy. They’ve been writing blog content on various tax issues since 2009. Our keyword optimization initiative scoured their existing blog articles for keywords. Based on article content, we cross-referenced post content with keyword popularity on Google. Where we saw opportunities, we changed content slightly and carefully rewrote page and image tags.
The Result:
- From November 2020 to March 31, 2021:
- We more than doubled organic traffic and increased positioning and visibility by an 186% increase in sessions.
- Won new keywords we were never ranking for before and pushed mid-ranking keywords into the top 1-3 seats in SERPS (this is an ongoing strategy to see more of the yellow bars in one of the last charts)
- Archived and redirected old content on the site
- Fixed all technical errors
- Upgraded for web core vitals and mobile response
- Executed content strategy for four blogs a month to amplify topic clusters
Internal linking strategy
