Americans for IVF emerged as a brand-new C4 organization amidst an intense political climate. It was our job to develop organic social media and distribute the message.
Email + Text Marketing
A full email program was erected from scratch, blasting 2.5M emails monthly with the goal of telling our story and engaging new donors for our cause.
- List cleaning and segmentation by state
- Email copy creating, implementation, execution and reporting
- 1,900 SMS and MMS copy creation, execution and reporting
- CMS was Numero.ai
Full content calendar developed monthly across social, email and text.
Advocacy Toolkit
Content creation, design and execution.
