Blue Noda Acquires JJS Enterprises to Accelerate B2C E-commerce Growth Strategy
CLEVELAND, OH – July 24, 2025 — Blue Noda, a leading local marketing agency known for its data-driven approach and results-oriented strategies, announced today the acquisition of JJS Enterprises, a fast-growing B2C marketing agency specializing in e-commerce, branding, and performance marketing. This strategic move marks a major milestone in Blue Noda’s expansion, allowing the firm to deepen its expertise in the rapidly evolving B2C e-commerce space.
Founded and led by marketing veteran John Skroly, JJS Enterprises has built a global reputation for delivering innovative, ROI-focused marketing solutions to some of the world’s most recognizable consumer brands. With a client portfolio spanning fashion, health and wellness, home goods, and CPG, JJS brings decades of B2C expertise and digital innovation to Blue Noda’s already robust service offering.
“Today’s announcement is the culmination of months of planning and strategic alignment,” said Andrea Salemi, Founder and CEO of Blue Noda. “By combining JJS’s B2C and e-commerce marketing expertise with Blue Noda’s proven track record in local and regional marketing, we are uniquely positioned to offer end-to-end solutions that help brands grow smarter, scale faster, and connect more deeply with their consumers.”
This acquisition enables Blue Noda to:
- Broaden its service offerings to include full-funnel e-commerce strategy, including conversion rate optimization, marketplace marketing (Amazon, Walmart, etc.), and customer lifecycle marketing.
- Expand its global client footprint, supporting brands from North America to Europe and beyond.
- Leverage AI-driven tools and analytics platforms pioneered by JJS to improve personalization, campaign performance, and customer retention.
John Skroly will join Blue Noda’s executive team as Senior Vice President of Strategy, where he will oversee the integration of B2C services and lead the agency’s go-to-market efforts in the e-commerce sector.
“We’re excited to join forces with Blue Noda,” said Skroly. “Our shared commitment to delivering measurable results and creating meaningful brand experiences makes this a perfect match. Together, we will unlock new growth opportunities for our clients and take their marketing to the next level.”
With this acquisition, Blue Noda strengthens its position as a full-service marketing partner for both B2B and B2C brands seeking to navigate the complex digital landscape.
About Blue Noda
Blue Noda is a performance-driven marketing agency focused on helping businesses grow through strategic digital marketing, local SEO, paid media, and creative storytelling. Headquartered in Cleveland, Ohio, the agency serves a diverse client base across the U.S., delivering measurable results through data-backed campaigns and a client-first mindset.
