Executive Summary
Recruiting software company, a leading applicant tracking system and staffing management platform, partnered with Blue Noda in March 2025 to address technical SEO challenges, declining traffic, and weak visibility for non-branded keywords.
Facing an 88% drop in branded clicks, Blue Noda implemented a strategic SEO program that drove new Top-3 keyword wins, improved local visibility in Cleveland, OH, and secured recruiting software company a feature in Google’s AI Overview results.
By shifting the focus from branded traffic to long-term keyword growth, Blue Noda positioned the recruiting software company for scalable SaaS market visibility and competitiveness against larger industry players.
About the Recruiting Software Company
This recruiting software company is a powerful applicant tracking system (ATS) and staffing management platform that helps organizations recruit, onboard, and retain top talent. Headquartered in Cleveland, OH, this recruiting software company supports professional staffing firms with 10–50 users, as well as direct placement, corporate HR, and commercial staffing teams.
With core values of innovation, reliability, and strong customer partnerships, the recruiting software company offers scalable, configurable technology that addresses staffing challenges such as system consolidation, ease of use, and supporting rapid growth.
Challenges
Before working with Blue Noda, the recruiting software company faced several barriers to growth:
- Technical SEO issues were limiting search performance and crawlability.
- Significant decline in branded traffic, with an 88% drop in branded clicks.
- Limited content creation and optimization, preventing expansion into new markets and non-branded queries.
- Need for new user acquisition, as reliance on branded searches wasn’t sustainable for long-term SaaS growth.
Blue Noda’s Approach
To reverse the recruiting software company’s SEO decline and unlock new growth, Blue Noda deployed a multi-layered digital marketing strategy:
- Comprehensive Keyword Research & Monitoring – Tracking 126+ keywords, with a shift in focus from Tustin, CA to Cleveland, OH.
- Technical SEO Audit & Fixes – Identified and resolved crawl errors, indexing issues, and site structure gaps.
- On-Page Optimization – Improved page copy, schema, and design to align with search intent.
- Local SEO Expansion – New location pages built to establish visibility in Cleveland’s competitive staffing SaaS market.
- Backlinking Strategy – Increased domain authority through targeted link acquisition.
- Content Creation & Answer Engine Optimization (AEO) – Blogs, location pages, and resources designed for human readers and AI-powered SERPs.
Results & Outcomes
Visibility & Rankings
In just two months, the recruiting software company’s visibility in Cleveland, OH, grew by 3.36%, with 29 keywords improving and 7 new keywords reaching the Top 3.
High-value keyword gains included:
- “Applicant tracking system for staffing agencies” ↑18 positions (+0.77%)
- “ATS for recruiting agencies” ↑9 positions (+0.75%)
Strategic pages also gained traction:
- The ATS for Modern Recruiting page grew by 0.33 to reach 0.41 in estimated traffic.
- The Cleveland, OH, location page grew to 0.07 in estimated traffic, building local visibility.
What this means for a recruiting software company:
These wins validate Blue Noda’s SEO strategy—turning recruiting software company content into a consistent driver of visibility for competitive staffing SaaS keywords. For a SaaS platform, this translates into stronger authority, increased discoverability by staffing professionals, and more opportunities to capture high-intent leads in critical growth markets.
Keyword Wins
7 new keywords reached the Top 3 positions, giving the recruiting software company stronger visibility for competitive staffing-related searches. 3 additional keywords reached the Top 10, expanding the company’s authority across mid-tier SERPs.
Standout improvements included:
- “ATS staffing” → improved from #7 to #3
- “ATS for staffing agencies” → climbed from #9 to #7
- “Hiring manager portal” → entered rankings directly at #5
What this means for a recruiting software company:
By securing multiple high-value keyword positions, the recruiting software company is now surfacing in the exact searches staffing professionals use when evaluating SaaS solutions. This not only strengthens brand credibility but also ensures that the software company is consistently in front of decision-makers at critical moments in their buyer journey.
Consistently Featured in Google’s AI Overview
Since mid-2025, a recruiting software company blog has been consistently parsed and featured in Google’s AI Overview, giving the platform recurring visibility in AI-driven search results. For a SaaS company, this means increased authority, stronger brand trust, and more opportunities to capture high-intent users at the exact moment they are searching for staffing solutions.
Traffic Performance
The recruiting software company began recovering non-branded traffic through keyword expansion and local targeting, supported by steady growth in high-value pages.
Estimated traffic grew for key pages:
- The ATS for Modern Recruiting page grew by 0.44 to reach 0.52 in estimated traffic.
- The Cleveland, OH location page grew to 0.07 in estimated traffic, establishing new market presence.
The company is gaining ground in Cleveland and stabilizing after relocation from Tustin, CA (where visibility also grew +4.43%).
Conclusion
By addressing technical SEO challenges, expanding keyword coverage, and creating content optimized for both human readers and AI-driven search, Blue Noda helped a recruiting software company rebuild momentum and establish a stronger foothold in a competitive SaaS market. In just two months, the recruiting software company gained new Top-3 keyword positions, increased local visibility in Cleveland, and secured recurring placement in Google’s AI Overview—proof that strategic SEO delivers measurable wins quickly.
For a recruiting software company, these results translate into stronger brand authority, higher discoverability by staffing professionals, and more opportunities to capture high-intent leads. For other SaaS platforms, the lesson is clear: when SEO is executed with precision and speed, it can transform challenges into scalable growth opportunities.
Looking to grow your SaaS platform with fast and measurable SEO results?
Contact Blue Noda today and discover how we can help you capture visibility, authority, and leads in the markets that matter most.
