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Parker’s IGFG Division

The Goal:

  • We began with Parker’s IGFG Division in November of 2020. The goal was to optimize their previous SEM Program with GoogleAds and roll out a digital marketing plan across divisions.

  • What we found was a plethora of blockers around their current analytics and the ability to implement third-party tags for Google Analytics and GTM – which presented a unique challenge for reporting.

  • We began with foundational cleanup within the CMS, GoogleAds and Coremetrics (their current source of truth).


The Result:
 
  • Visibility into gaps in data
  • 30% increase in conversions
  • A selected paid search specialist from the Blue Noda
    Network to enhance PPC Strategy

Categories

WordPress 6 Web Design 9 Social 5 SEO 3 Paid Search 2 Medical 0 Legal 1 Industrial 1 HVAC 2 Hospitality 1

Tags

Website Migration 5 Lead Generation 1 Keap Automation 1 Ecommerce 1

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