The Goal:
-
We began with Parker’s IGFG Division in November of 2020. The goal was to optimize their previous SEM Program with GoogleAds and roll out a digital marketing plan across divisions.
What we found was a plethora of blockers around their current analytics and the ability to implement third-party tags for Google Analytics and GTM – which presented a unique challenge for reporting.
-
We began with foundational cleanup within the CMS, GoogleAds and Coremetrics (their current source of truth).
The Result:
- Visibility into gaps in data
- 30% increase in conversions
- A selected paid search specialist from the Blue Noda
Network to enhance PPC Strategy
